02 Integrating Twilio.org 03 Trust-based funding into our core business gives nonprofits the enables Twilio to best opportunity to maximize social impact. adapt and innovate. We deliberately bucked the trend of We’re united in wanting to make an Historically, we’ve supported short-term We learned that, as funders, we need operating a nonprofit arm separately from impact, which allows us to generate project-specific grants through our to back organizations whose long-term the core business, instead establishing more capital and resources to invest Impact Fund. When COVID-19 hit, we objectives and methodologies align Twilio.org as a business unit within Twilio. back into social good. Applying a social knew we had to adjust our model. We with our funding priorities and theory This allows Twilio.org to tap into corporate enterprise model ethically, however, is reached out to our grantees to identify of change. Multi-year, general support teams in employee engagement, not without its challenges. Success relies what they needed to achieve their goals funding is critical for social impact marketing, sales, partnerships, and on experts coaching other teams on how and to ask if their funded project was organizations to create long-term systems product—rather than exist as an to partner with nonprofits and a pricing still a top priority. With flexibility to change, and we’ll be adapting our strategy outsider—and infuse a social impact and model that enables impact organizations use our funding as needed, grantees to incorporate this approach in 2021. community engagement perspective to invest at an accessible price point. felt liberated to address the changing across Twilio’s global workforce. challenges they saw in their communities.